We know that consumers don’t operate in a vacuum; they both influence & are influenced by the cultural world they live within. To stay successful, businesses need to respond to these social and cultural cues.
Our specialist Ignite team decode culture.
Fusing specialist expertise, vast knowledge networks, a sophisticated AI tool and a global network of cultural and creative individuals, we enable brands stay relevant in a changing world.
We look at the top-down forces across the virtual and physical worlds that shape our thinking, explaining the "why" which sits deep behind the ‘what’ consumers tell us in primary research.
We expose the hidden forces that impact consumer decisions: the behavioural barriers consumers’ face; the cultural shifts you need to consider.
With our in-house Ignite specialists sitting across semiotics, macro-trends, social intelligence, behavioural science and anthropology, we look at anything and everything that can influence people.
Unpacking the top-down forces from the physical and digital worlds which shape human attitudes, lifestyles and behaviours, extracting cultural meaning, unlocking powerful evergreen insights and getting to the ‘why’.
The Ignite team’s specialisms are fuelled by smart tools, unique to Verve.
From The Ignite Collective - our global network of cultural and creative individuals – to our sophisticated Ignite AI tool, designed to decode content at scale, and our Cultural Values Framework, we provide the depth and breadth needed to truly understand consumer behaviour in the context of changing culture.