We know that consumers don’t operate in a vacuum; they both influence and are influenced by the cultural world they live in.

In our webinar, Peter Latham, Verve’s Culture & Trends expert, talks about ‘culture-first thinking’ – and the ways in which we use a combination of AI technology, innovative methodologies and traditional market research for an outside-in approach to better understand people in today’s world.


Culture & Trends: Shining a light on cultural shadows.

Watch the webinar now