Verve, the experts in culture, communities and smart digital insight, have further strengthened their senior team as Gav Holt joins as Executive Director.

Gav joins from InSites Consulting where he was a Senior Business Director leading FMCG and Tech work for global clients. At Verve he’s tasked with growing these verticals in EMEA; supporting clients across brand, innovation, customer experience and shopper domains.

He will be based in the recently opened Manchester Hub and, with Kelly McKnight, will build an inspiring and thriving team that supports Verve’s ambition to disrupt and energise insight.

Holt comments

“Verve stands for spirit, enthusiasm and expression and it’s clear this DNA lives in the heart of the business, the incredibly talented team and the work currently done with great clients.

I’m thrilled to be joining a team that looks to spearhead change in the industry – blending leading-edge digital tools, techniques and thinking to help clients unlock growth rooted in deep human truths and culture”

As well as growing Verve’s Manchester centre of excellence with McKnight, Holt will be working alongside teams in London, Chicago, Johannesburg and Sydney to develop and launch Verve’s continuous roll out of initiatives behind which there is a strong head of steam.

Verve Founder and CEO Andrew Cooper says

“Kelly and Gav are tasked with building an inspiring home for inspiring team members to grow their insights and culture career – as well as help deliver some of the brilliant things we have in the pipeline for 2022. Together they bring fantastic ideas, experience and thinking to our in-it-together, global team – we’re really excited to share what’s next. It is going to be ‘quite’ good – and equally importantly – a lot of fun!”