We ran the final session from our Customer Closeness webinar series last week, talking about how the way projects are managed can have a huge impact on the way the insight is landed.

Adrian Sanger and Stuart Knapman discussed the processes through which research stories are built, how they come to life and shared ideas for making changes to help drive more customer-centric decision making. Well worth 30 mins to see what they had to say!

Watch the replay here.