Developments in digital research have helped us move away from the traditional barriers which hinder the delivery of valuable insight. All the time we are seeing more opportunities and more data sources to learn about the customer - there’s no longer a trade-off between budget, time and impact , only choices to be made.

At our recent webinar, Adrian talked us through this and how new thinking, approaches and tech have given us the tools to make customer centricity a reality. Rich shared some real world examples of the ways Samsung Electronics and the John Lewis Partnerships are getting it right with their digital research.