Experience
We are proud partners of ambitious, leading brands.
We combine Artificial Intelligence, Human and Cultural understanding to deliver breakthrough insight that supports better business decisions.
We provide better answers to some of the trickiest business questions across brand & comms, innovation and customer experience. Helping you stay ahead of the competition.
Some examples of our work...
US Tech & Lifestyle Brand
How we used Generative AI audience simulations to enrich existing consumer data for richer customer segments.
Luxury Global Spirits Brand
How we combined qualitative interviews with AI analysis to build powerful customer personas.
News Corp Australia
How we applied cultural insight and semiotics at scale to decode the Australian meaning of luxury to unlock new growth.
Australian Heritage Fashion Brand
How we used deep customer understanding to future-proof brand strategy.
N Brown
How we unpicked the changing definitions of value to identify what customers need from fashion brands in tough economic times.
HomeServe
How we applied cultural analysis and a quantitative survey to understand customer loyalty for HomeServe.
Samsung
How we conducted a multi-stage research programme to better understand the TV buying journey from a shoppers perspective.
Samsung
How we combined quant and UX research to help Samsung overcome barriers to Art Store subscription.
BBC Studios
How the perfect combination of cultural, consumer and category methodologies helped bring TV Soap Operas into the future.