You don’t need to be Jeremy Clarkson to know that more and more of us are choosing to drive electric vehicles. It’s an exciting, emerging category, bringing constant innovation and disruption.
In order to plan for this ever-emerging future, and offer products that meet EV vehicle drivers’ needs, Shell need to understand those needs.
Specifically, Shell has to understand its potential role in scaling charging options that will help consumers transition to the “new world.”
We’ve built communities of EV drivers in the UK, US, Netherlands and Singapore to address many and varied research needs across Shell, from one-on-one interviews to deep-dive into specific driver personas, to ideation that is fuelling the future of the forecourt.
Shell uses the insights we deliver to drive its future strategy in this ever-evolving, and exciting world.