Culture

Consumers both influence and are influenced by the cultural world they operate within: we look to culture to explain the ‘why’ that sits behind individual attitudes and behaviours.

We take an 'Outside in’ approach to our understanding, decoding culture and extracting meaning from anywhere & everywhere.

Led by our expert Ignite practitioners, we combine social intelligence, semiotics, trends analysis and behavioural science with AI-led tools and a global network of leading-edge creative individuals.

Creating a holistic picture of consumers and culture, both in the now and for what’s coming next.