Optimising the Digital Customer Experience
Despite customer experience being the most important thing for any brand to get right, time and again surveys indicate missed opportunities. But as the economy rapidly moves from individual transactions to data rich service relationships, then brands can regain the initiative, designing experiences that are optimised not just on the basis of behavioural data but also psychological profiling.
Verve’s technology platforms help brands get this right in a number of innovative ways. This webinar will take you through:
- The changing market context and why ‘digital-servitization’ is now critical to get right
- How data integration and longitudinal analytics is transforming the way we undertake customer experience research
- The way we combine psychology with data analytics to make a quantifiable difference to customer experience
- What lessons can be learned across market sectors