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The Human Side Of Data Analytics

Colin Strong
- 16 Oct 2015
Colin Strong
The Human Side Of Data Analytics

One of the big challenges that any brand faces is how to leverage insights from the huge amounts of data they now typically have at their disposal. The promise of big data is, of course, compelling; McKinsey, for example, has estimated that a retailer using big data can potentially increase its margin by more than 60%.

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